Mobile devices, from pocket PCs to phones, will very soon be able to receive information, sound and images through wireless connections (GPRS, UMTS). As of today, YACAST can send SMS, WAP and Audiotel data. Embedded multimedia solutions will also enable the user to tune into the radio and watch videos on a simple PDA in wireless. Eventually, the ability to target your mobile phone wherever you may be, will make it possible to customize contents according to the user's present enviroment as well as personnal interests.