In the coming months, YACAST will keep track of music and advertising data across Europe. So, comprehensive inventories of music and advertising materials broadcast by about 50 media companies in each country (representing over 80 % of the audience) will be available to professionals for consultation. Thanks to this database, they will have access to a standardized tool to obtain detailed intelligence as well as consolidated market shares on a European basis. In each country where it sets up, YACAST aims to become a major operator in business fields like online streaming and the delivery of services to radio and TV companies.